Reload ULTA

Move Back into October 70 Calls

By Bryan Bottarelli
Tuesday, October 11, 2011 11:05 AM EDT
Tue, 11 Oct 2011 15:05:00 GMT

PLAY: Buy the ULTA October 70 Calls (O:ULTA 11J70.00) at or under $2.10 (or best price), good for the day. Place a protective stop limit at $1.20 and a pre-determined sniper sell at $3.50.

Dear Bottarelli Research Member,

When nobody knows how to properly value the market, there’s really no time for commentary or discussion. After all, anything that was decided at 10:00 AM seems to be changed around by 10:15 AM. Therefore, our only real tactical strategy is to play the charts in the most nimble manner possible. You’ve seen this already today with our two quick trades on GMCR and ULTA. Right now, let’s continue buying the dips and selling the rips in these two. With ULTA moving down to support around $67.50, let’s be ready for the next pop.

PLAY: Buy the ULTA October 70 Calls (O:ULTA 11J70.00) at or under $2.10 (or best price), good for the day. Place a protective stop limit at $1.20 and a pre-determined sniper sell at $3.50.

And as always…

Lock and load!

Sincerely,

Bryan Bottarelli
Editor, Bottarelli Research
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