Play ANF Puts Now

Establish Downside Bias in Retail

By Bryan Bottarelli
Monday, May 19, 2008 3:05 PM EDT
Mon, 19 May 2008 19:05:00 GMT

PLAY: Buy the ANF June 75 Puts (ANF RO) at or under $2.75, good for the day.

Dear Bottarelli Research Member,

The Abercrombie & Fitch (ANF – NYSE) chart is in a very dangerous spot. As you can see, the trendy teen retailer is currently stuck between the 200-day and the 50-day moving average — and today’s action suggests that the 200-day average is a strong level of resistance. Combine this resistance level with a series of lower-highs (as noted by declining tops in March, April, and now in May) and it looks like ANF shares are headed back down to $70.00.

ANF

It makes sense that an expensive (and fickle) retailer is having trouble growing sales in a recessionary environment, so let’s establish a new downside position in ANF now. Here’s the play:

PLAY: Buy the ANF June 75 Puts (ANF RO) at or under $2.75, good for the day. Place a protective stop limit at $1.85 and a pre-determined sniper sell at $3.40.

Lock and load!

Sincerely,

Bryan Bottarelli

Bryan Bottarelli
Editor, Bottarelli Research

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