Privacy Policy

Maintaining the confidentiality of your personal information is very important to us. We’ve prepared this Privacy Policy to explain what online information we collect from you and how we use that information. The purpose of this Privacy Policy is to inform you what information we may collect from you, how we use such information, and the choices you have regarding our use of, and your ability to review, correct and opt out of our use of, the information. By using our Website in any way (including our mobile application or interacting with us on social media) or sharing your personal information with us, you are accepting the practices described in this Privacy Policy. This Privacy Policy is part of the User Agreement.

Information Collected

Bottarelli Research gathers two basic types of information through the Website: “Personally Identifiable Information” (or “PII”) and “Non-Personally Identifiable Information” (or “Non-PII”). PII is information that identifies or can identify you as an individual (such as mailing address, email address, telephone number, or billing information) and Non-PII is aggregated information, demographic information, IP addresses, geographic location and any other information that does not reveal your specific identity.

Security of Information Collected

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our Website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only we are able to decode your information. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your contact information, we cannot guarantee that PII supplied by users will not be improperly accessed on our servers, or intercepted while being transmitted to us over the Internet. We assume no liability for any damages you may suffer as a result of unauthorized access to our files, or interception, alteration or misuse of information during such transfers. If you have reason to believe that there has been any breach of the security of the Website, please contact us at

We urge you to keep the password you establish with us in a safe place and not to divulge it to anyone. Also remember to sign out of your account and close your browser when you have finished visiting the Website. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.

Non-Personally Identifiable Information

When you visit and interact with the Website, Bottarelli Research and third parties with whom we have contracted to provide services may collect Non-PII (for example, a list of the pages you visit). Non-PII is anonymous and does not identify you personally. Non-PII is generally collected through the Website from four different sources: Internet protocol addresses and server logs; cookies; pixel tags and other similar technologies; and other Non-PII that you voluntarily provide (as explained below).

  • IP Addresses and Server Logs

    This Website’s web servers automatically collect the Internet Protocol (IP) addresses and log files of visitors. Your IP address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Website, along with the time(s) of your visit(s) and the page(s) that you visited. This information is collected in an aggregate form only and does not contain any PII. We use your IP address, and the IP addresses of all users, for purposes such as calculating Website usage levels, helping diagnose problems with the Website’s servers, and administering the Website. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites. In addition to the Non-PII usage of IP Addresses described above we also may link your IP address to personally identifiable information for fraud prevention purposes.

  • Cookies

    We and our third party service providers may use a standard technology called a “cookie” to collect information about how you use the Website. Cookies reside on your computer or mobile device and help the Website recognize your browser as a previous visitor. For example, when you sign in to your Bottarelli Research account, cookies will be used to save your session so the next time you visit from the same device we will “remember” you in order to make your experience faster and simpler. If you do not want information collected through the use of cookies, you should be able to modify your browser preference to provide you with choices relating to cookies. If you choose to reject cookies, you may be unable to use certain Website services (e.g., those services that require you to sign in to the Website).

  • Pixel Tags

    We and our service providers may also use so-called “pixel tags,” “web beacons,” or similar means (collectively, “Pixel Tags”) in connection with some Website pages and HTML-formatted email messages to track your use of the Website in order to provide you with more useful information and a more personalized experience the next time you visit. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Website visitors and may be associated with cookies on the visitors’ computer. Pixel Tags do not contain any PII and allow us to count users who have visited certain pages of the Website, deliver branded services, and help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when an email has been opened.

Use of Non-Personally Identifiable Information

Because Non-PII does not personally identify you, we may use such information for any purpose. For example, we may use Non-PII to measure the number of visits, average time spent on the Website and pages viewed as well as to diagnose problems with our servers and to administer the Website. We may then use this information to analyze and improve the features and functionality of this Website. We may use non-PII information about you and other Website visitors to sell and deliver advertising, promotions and content that we believe will be of interest to you. We may use third-party companies and networks to help us deliver this customized advertising to you based on your behavior on our Website. All information and data collected for those services is anonymous and cannot be used to identify you individually, but allows us to deliver online advertising that is more likely to be relevant and useful to you.

In addition, we reserve the right to share such Non-PII with third parties, for any purpose. For example, we may share information with advertisers or other third parties on an aggregate or other basis that does not disclose any of your PII.

In some instances, we may combine Non-PII with PII (such as embedding email addresses in cookies). If we do combine any Non-PII with PII, the combined information will be treated as PII. This “combined” PII is not shared with third parties, except as described in this Policy.

Use of Personally Identifiable Information

  • On the Website

    We may use PII you give us to better tailor your Bottarelli Research experience to your interests, to show you content in which you may be interested and to display the content according to your preferences.

  • Communications

    Unless you opt out, we may use your PII to send you information about Bottarelli Research and its services as well as promotional material on behalf of some of our partners. If at any time you change your mind and prefer to no longer receive such marketing communications from us, please see the Opt-Out Policy below.

  • Administrative Matters

    Bottarelli Research reserves the right to contact you in the event of a change in the Website's User Agreement and/or this Privacy Policy, or to notify you of other administrative matters in connection with the Website (e.g., contacting you to facilitate, complete or confirm a transaction). Because this information may be important to your use of the Website, you may not opt-out of receiving such communications.

  • Fulfillment of Requests

    Bottarelli Research may use your PII to fulfill the purpose for which such PII was provided (e.g., using your name and email to confirm your registration or using your credit card information to fulfill your purchase).

  • Facilitation of Transactions

    Forms on the Website may sometimes be pre-populated with your PII in order to facilitate a transaction between you and Bottarelli Research.

  • Internal Business Purposes

    We may also use your PII for our internal business purposes, such as to target advertising, for data analysis, for audits, for fraud prevention and for other internal purposes.

  • Shopping/Commercial Services

    This Website may offer merchandise and/or other services, which may be offered by us or by one of our e-commerce partners. To the extent the merchandise and/or services are offered by one of our e-commerce partners, such e-commerce partner will be collecting and using the PII you provide. For more information regarding your transactions with our e-commerce partners, please refer to Transactions With E-Commerce Partners, Vendors and Advertisers below.

    To the extent Bottarelli Research is the entity offering a purchase service, when you make a purchase through the Website, we may collect your credit card number or other payment account number (for example, your PayPal account number), billing address (including zip code) and other information related to such purchase (collectively, "Payment Information") from you. We will use the Payment Information that you provide to bill you for your purchase and to fulfill your purchase. We may also use your Payment Information to allow us to ship or deliver merchandise and/or receipts to you, respond to customer service requests, review and enforce limits on the purchase services offered and to help prevent credit card fraud. By providing your Payment Information, you are authorizing us to give that information to third parties as necessary to confirm and fulfill your order (for example, to process your credit card or payment account number and to send you products you have ordered).

  • Email This to a Friend

    The Website may allow you to forward certain items posted on the Website or links to Website features by email or Instant Messenger to other parties who you believe may be interested. If you wish to use this feature, you may provide us with such other party's email address or Instant Messenger screen name so that we can facilitate your sending of such message to such other party. To do so, any PII you provide in connection with sending such other party the message, such as your name and your email address or Instant Messenger screen name, will, of course, be disclosed to such other party. While, due to technical restrictions, the recipient's email address or Instant Messenger screen names may be retained in our log files, we do not knowingly share it with third parties and we do not use this PII for any purpose except to send this one-time message (unless the recipient has already consented to such use of his/her PII).

  • Online Surveys/Sweepstakes and Contests

    From time to time, we conduct online surveys and offer online sweepstakes or contests on the Website (each, a "Promotion"), and we may collect PII in connection with the same. We may use your PII to contact you regarding your Promotion entry, or to contact you if you win a Promotion (if applicable). You should carefully review the rules, if any, of each Promotion in which you participate through the Website, as they may contain additional important information about Bottarelli Research's use of your PII. To the extent such rules conflict with this Privacy Policy, such rules will govern that particular Promotion.

  • Data Retention

    We will retain your information for as long as your account is active, as needed to provide you services and will use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How Personally Identifiable Information We Collect Is Disclosed

We will disclose your personal information with third parties only in the ways that are described in the following sections.

  • Affiliate Communications and Third Party Communications

    Unless you opt out, we may share your PII with our affiliates, including venues, promoters or sponsors of events, artist representatives and fan clubs, teams, leagues and others who are involved in or bring you events. When you use our Website, you consent to allow us to provide your PII to these event providers and their contractors. We share this information so these event providers may send you announcements and notifications of events, products or services that might be of interest to you. For further information, please see the Opt-Out Policy below.

  • Bottarelli Research Service Providers

    We work with third parties who provide services including but not limited to data analysis, order fulfillment, credit card processing, email communications and other services of an administrative nature. If you use our services, we reserve the right to share your PII with such third parties for the purpose of enabling these third parties to provide such services. We take reasonable steps to ensure these third parties treat PII in a manner comparable to how we do so.

  • Public Forums and Other Interactive Features

    Please be aware that when you disclose PII through a chat room, forum, message board, news group or Facebook feature on the Website, the information may become public and accessible to all or a part of the Website community, so it is important for you to exercise discretion and appropriate caution when deciding to reveal PII in these areas. In addition, when you choose to make a posting on such services, certain PII may be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on the Website. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THE WEBSITE VIA THESE FORUMS AND OTHER INTERACTIVE FEATURES. Please note that we reserve the right, but have no obligation, to republish content posted in a chat room, forum, message board or news group (including any PII contained therein) as further set forth in our User Agreement.

    In the event that you encounter any Website user who you believe is improperly collecting or using information about you or other users, please contact us at

    To request the removal of your PII from these public forums, please see the “Accessing, Updating or Deleting Information Collected About You” section below. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

  • Online Surveys/Sweepstakes and Contests

    We may share PII collected in connection with Promotions with the third-party sponsors of any such Promotions (irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable to such Promotion. You should carefully review the rules, if any, of each Promotion in which you participate through the Website, as they may contain additional important information about a sponsor's or other third parties' use of your PII. To the extent such rules conflict with this Privacy Policy, such rules will govern that particular Promotion.

  • Other Purposes

    We also may disclose your information:

    • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or another government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
    • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Website terms and conditions or other agreements or policies.
    • In connection with a substantial corporate transaction, such as the reorganization or sale of our business, a divestiture, merger, consolidation or asset sale, or in the unlikely event of bankruptcy.

Collection of Information By Third Parties

  • Co-Branded Pages

    We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded Websites (referred to here as "co-branded pages"). These might include, for example, pages that share our name and that of another entity. There may be a specific privacy policy on any such co-branded page. Any PII that you provide when signing up at any co-branded page may be collected by, or shared with, our third party partner. We have no control over, and are not responsible for, our third party partners' use of your PII. If you want to learn more about other entities' privacy practices, please review the websites of those third parties.

  • Transactions With E-Commerce Partners, Vendors, and Advertisers

    When you provide PII to one of our Website’s e-commerce partners, vendors or advertisers, this transaction will occur in connection with the Website of the e-commerce partner, vendor or advertiser, not on the Website, and, as such, the PII you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. Bottarelli Research is not responsible for such parties’ privacy policies and we encourage you to familiarize yourself with the applicable privacy policy of the e-commerce Website with which you transact business or to contact the operator of such Website for more information.

    Please be aware that at times, at the request of or on behalf of our e-commerce partners, vendors or advertisers, Bottarelli Research may “pre-populate” forms with your PII for your review, and, if you so choose, for submission to such e-commerce partners, vendors or advertisers. Accordingly, we encourage you to review each pre-populated form carefully before agreeing to submit your PII to determine who is seeking to collect your information, and to familiarize yourself with the applicable privacy policy governing use of any PII collected about you.

  • Job Postings

    If you apply for a position with Bottarelli Research and submit your personal information through our Website, the information you submit will be used only in connection with considering and acting upon your application. We may retain your personal information for a period of time, but only for the purpose of considering your application for current or future available positions.

    If you choose to respond to a job posting on the Website, you may be directed to a third-party Website (for example, a third-party Website specializing in job postings, such as Any PII you provide will be collected by such third party. We have no control over, and are not responsible or liable for, such third party’s use of your PII. Please consult such third party's privacy policy for information regarding their privacy practices.

    The third party collecting your PII will share such PII with Bottarelli Research so that Bottarelli Research can review your information and, if applicable, respond to your query or job application. Please note that Bottarelli Research has no obligation to respond to all queries or job applications submitted. Any PII that Bottarelli Research receives from such third party will be treated in accordance with this Privacy Policy.

  • Third Party Advertising

    Some of the ads appearing on this Website may be delivered to you by third party advertisers. In the course of serving advertisements to this Website, the third-party advertisers may place or recognize a unique cookie on your browser. Non-PII about your visits to this Website, such as number of times you have viewed an ad, is used to serve ads to you. Some of these third parties may be advertising networks that are members of the Network Advertising Initiative, which offers a website to opt out of ad targeting from several advertising companies (

  • Third Party Links

    The Website may contain links to third-party Internet websites, which are not owned or operated by Bottarelli Research. We provide such links only as a convenience, and the inclusion of a link on the Website does not imply endorsement of the linked Website by Bottarelli Research. If you provide any PII through any such third-party website, your transaction will occur on such third party's website (not the Website) and the PII you provide will be collected by, and controlled by the privacy policy of, that third party. We are not responsible for the privacy practices or the content of such third-party websites, including such websites’ use of any PII that you provide to them. We strongly encourage you to become familiar with the privacy practices of those Websites.

Opt-Out Policy

  • Bottarelli Research Communications

    When you supply Bottarelli Research with PII, from time-to-time, in Bottarelli Research’s discretion, you may be asked to indicate whether you are interested in receiving information from us about special offers in connection with the Website, Bottarelli Research and/or our advertisers and partners. Unless you opt out to receive such communications, we may, from time to time, send you marketing communications.

    At any time, you can choose to no longer receive commercial or promotional emails from us by clicking on My Account and following the instructions to "manage your email alerts." You may modify your choices at any time in your My Account. Also, in any promotional email we send, you will be given the opportunity to opt out of receiving such messages in the future by clicking on the link at the bottom of the email that says “unsubscribe.” It may take up to 10 days for us to process an opt-out request.

    Even if you have unsubscribed from receiving promotional emails from us, we may send you other types of important email communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements, administrative notices and surveys.

    Please note that changing information in your My Account or opting out of receiving promotional email communications will affect only future communications from us. If we already provided your information to a third party (such as an event provider) before you changed your preferences or updated your information, you may have to change your preferences directly with that third party as well.

  • Affiliate and Third Party Communications

    From time-to-time in Bottarelli Research’s discretion, you may receive offers directly from our affiliates and/or from third parties. Unless you opt out to accept any such offer(s), any PII provided to Bottarelli Research for such purposes may be shared with our affiliates and such third-party partner(s), to allow our affiliates and/or such third parties to provide you with such offers. If you would prefer that we no longer share your PII with our affiliates and/or with third parties for their marketing purposes, you may opt-out of such future sharing at any time by following the procedure above, provided however, you may not be able to opt out of certain third party offers that are displayed on our Website.

Use of This Website by Children

Bottarelli Research takes special care to protect the safety and privacy of children. While our Website is a general audience website, we do not permit anyone under the age of 13 to register with us. We also do not send email correspondence to anyone who tells us that they are under the age of 13.

Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children’s access to the Internet. Please see our User Agreement for additional information regarding the use of this Website by minors.

Accessing, Updating, or Deleting Information Collected About You

This Website also gives you the opportunity to modify or remove PII that you have provided to us by way of this Website. You may do so by clicking My Account and following the instructions to modify your user information on the Website. To the extent that such information is stored in our databases, we will respond to your changes as soon as reasonably possible. Please note that although this information will not be available on the Website after you delete it, the information may remain stored indefinitely in our backup and archival records. To the extent that such information is not stored in our databases, we cannot always ensure that these corrections or deletions will reach such other databases in a timely manner.

Other requests to information access can be made by contacting us via one of the methods listed in this Privacy Policy. If you contact us requesting access to your information, we will respond within 30 days.

Offline vs. Online Practices

Please note that this Privacy Policy applies solely to our online information gathering and dissemination practices in connection with the Website, and does not apply to any of our practices conducted offline.

Contacting Bottarelli Research Regarding this Website

If you have any questions concerning this Policy, you may send them by email to our Privacy Officer at Please note that email communications will not necessarily be secure; accordingly you should not include credit card information or other sensitive information in your email correspondence with us. You must send any official correspondence via postal mail to:

Bottarelli Research
Attention: Privacy Officer, Legal
30 Forest Ave.
Naperville, IL 60540

Your California Privacy Rights

If you are a California resident, you have the right to request information about how we share certain categories of personal information with third parties. California law gives you the right to send us a request at a designated address to receive the following information:

  • The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
  • The names and addresses of the third parties that received that information; and
  • If the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.

We may provide this information in a standard format that is not specific to you. The designated email address for these requests is

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our Website. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our Website and will replace any prior policies that are inconsistent. Your continued use of our Website or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Effective Date: June 1, 2014